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Digital Marketing Made Simple

We Build Websites That Convert Visitors to Customers

Digital Marketing Made Simple Web Design Company knows what it takes to create the perfect website for you. We design, develop, and manage awesome websites. We specialize in designing and developing custom websites with great attention to ROI (Return on Investment), giving your business the results you need and the credibility Google demands to make your site stand out from the competition. Let us design and develop a website that converts visitors into customers and helps your business thrive.

We are committed to helping businesses like yours grow and succeed through our digital marketing solutions. Our sweet spot is SMB’s (Small to Medium Sized businesses) with revenue between 5 million – 100 million in annual sales. Contact us to learn how we have helped businesses like yours achieve their goals.

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Digital Marketing Made Simple

Our Clients

We take your strengths and highlight them online. We provide all the digital solutions YOU need for success. We work with all types of industries: medical professions, services industries, real estate, Business to Business (B2B), and many more.

Our Services

A Brief Look at How We Can Help Achieve Your Goals

Digital
Strategy

html-css-collage-concept-with-person(1)-min

Web
Design

Search Engine Optimization

Google-Business-Profile (1) (1)

Google My
Profile

Content
Writing

Logo
Design

Directory
Listings

Need Digital Expertise?

Whatever the immediate need may be, Digital Marketing Made Simple web design company has a solution for you. Whether you need a Consultant to guide you through the digital space, or you have a specific need, we’re here to help. 

OUR PROCESS

Step 1
Step 1

REVIEW MARKETING

Step 1
Step 2

DISCOVER CRITICAL ISSUES

Step 1
Step 3

CREATE A STRATEGIC PLAN

Step 1
Step 4

EXECUTE

Step 1
Step 5

EVALUATE

Step 1
Step 6

REPEAT STEPS 4 & 5

Portfolio of Web Projects

Why Choose Us?

Simple – we make an online presence easy to obtain and even easier to manage. We aim to be your one stop solution for web design, web development, web management, email marketing, social media management, content writing, information technology solutions, logos, graphics, and more.

You bring your business and we’ll provide what you need to stand out. As a business owner you’ve got enough to worry about offline, leave the online presence to us. 

Testimonials

Helping Your Business Succeed In The Digital Space

From banks to real estate moguls, we help Small to Medium Sized Businesses (SMB's) master the Digital world with ease

Tyler Driskill Founder & CEO of XpeedStudio

Digital Marketing Made Simple was AWESOME!!! They were so easy to work with, always accessible, and incredibly detailed to the point where it made our end of it as easy as it ever could be. I would highly recommend!

Scott Crossett CEO Apple Leasing, Austin, TX

Digital Marketing Made Simple more than doubled my lead generation in just 18 months! I trust their knowledge, ethics and performance.”

Steven Adams Owner of Texas Commercial

I highly recommend Cynthia; she is an asset to any project or organization.

Dylan Buhrow Texas Tech Alumni Dallas, TX

DMMS has great attention to detail in the website she designed for a mutual client. She upgraded them from an outdated site to one that is fresh, modern, and easy to navigate. Great photos and videos displayed throughout the site make it look amazing. Highly recommend!

Dori Witt Media Sales, Spectrum Reach

Cynthia helped create opportunities for our clients at Time Warner Cable that had their best interest in mind. She is innovative, organized, can customize an online marketing plan that is good for their business and she has high integrity. She partnered with our clients and made recommendations that improved businesses in Austin. Her enthusiasm to learn more and more about effective ways to make your online marketing work for you are contagious!

Dan Herron MSM, BA, PCM Director

I have worked with Cynthia over 10 years on multiple marketing projects and campaigns. Her knowledge of digital media, creative direction and all things social are vast and her passion for completing successful projects is second to none. Her project management skills are an asset. I have complete confidence when she is managing single or multiple projects that they will be completed on time, under budget, and with the utmost quality.

Barry DeCrane Sales Manager, Spectrum News

Cynthia is witty, quick and most of all extremely knowledgeable about the benefits of maintaining an active online presence. She is consistently on top of current trends and provides a razor-sharp focus on telling consumers what online advertising works--and what doesn't. She quickly zeroes in on a client's current strategies and makes realistic recommendations for growth and where to gain a competitive edge. If you really are serious about getting a leg up in the digital ad space, I would recommend Cynthia's services any time.

Service Plans

MANAGED SERVICES

SEO one-time

Foundation Set-Up

Suitable for businesses who need SEO Keyword List

$1500

Minimum

SEO MONTHLY

Climb Ahead Package

Suitable for businesses that want to climb higher on page one of SERP

$500

Monthly Minimum

GMB MONTHLY

Google My Business

Suitable for businesses that want the biggest bang for the buck on page one

$750

Monthly Minimum

WEBSITE DEVELOPMENT

Starter

Local Package

Suitable for newly formed organizations or local businesses

$3K

Starting

BUSINESS

SMB Package

Suitable for businesses organizations revenue over 1M

$6K

Starting

Professional

Leader Package

Suitable for business organizations with revenue over 5M

$10K

Starting

Logo Design

Simple Start

Local Package

Suitable for newly formed organizations or local businesses

$1000

Business

SMB Package

Suitable for businesses organizations revenue over 1M

$2500

Professional

Leader Package

Suitable for business organizations with revenue over 5M

$5000

Have Additional Questions for the Team?

FAQ

A Website That Converts Visitors to Customers

We have answered some Frequently Asked Questions (FAQ’s) from our previous clients that you might find helpful. If you have other questions, please contact us.

A Digital Marketing Agency is a specialized entity that offers comprehensive marketing services in the digital realm. It is a professional organization consisting of skilled experts who strategize, create, and execute digital marketing campaigns on behalf of businesses or individuals. These agencies cater to the ever-expanding online landscape, leveraging various platforms and techniques to promote products, services, or brands effectively.

In the context of digital marketing, the term "convert" refers to the desired action taken by a website visitor or user. It signifies the moment when a user completes a specific goal or objective, as intended by the website owner or marketer. Conversion can take various forms, such as making a purchase, signing up for a newsletter, submitting a form, downloading content, or any other action that aligns with the business's objectives. The ultimate aim is to convert passive users into active and engaged customers or leads.

SEO, or Search Engine Optimization, is crucial for businesses operating in the digital landscape. It is the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). Here's why you need SEO:

  • Enhanced Online Visibility: SEO helps your website rank higher in search results, making it more visible to potential customers who are actively searching for products or services related to your industry.
  • Increased Organic Traffic: By optimizing your website for relevant keywords and improving its overall structure, SEO drives organic traffic to your site. This traffic has a higher likelihood of converting into leads or customers.
  • Credibility and Trust: Ranking higher in search results instills a sense of trust and credibility among users. People tend to perceive websites on the first page of search results as more authoritative and reliable.
  • Cost-Effective Marketing: SEO provides long-term value as it brings organic traffic without directly paying for clicks or impressions. Compared to other digital marketing methods like pay-per-click (PPC) advertising, SEO offers a cost-effective way to generate consistent traffic.

This online digital service provided by Google is akin to the outdated Yellow Pages. It’s the first place users go to find your category of business or to look you up by name.

Google My Profile, previously called Google My Business, is a free tool provided by Google to help businesses manage their online presence. It allows businesses to create and optimize their business profiles on Google, including essential information like the company name, address, contact details, operating hours, website link, and customer reviews. This profile appears in Google Search and Google Maps when users search for relevant businesses or services in their area. It is an essential tool for local businesses to increase their visibility, attract customers, and engage with their audience effectively.

Having a well-defined digital strategy is crucial in today's competitive online landscape. If you want to build your business, if you want to grow, if you want to be around in years to come, you better have a plan. Here's why you need a digital strategy:

  • Goal Alignment: A digital strategy ensures that your online efforts are aligned with your overall business goals. It helps you define specific objectives, target audiences, and key performance indicators (KPIs) to measure your success.
  • Audience Targeting: A digital strategy helps you identify and understand your target audience better. By defining buyer personas and conducting market research, you can tailor your marketing efforts to reach the right people with the right message at the right time.
  • Resource Optimization: With a digital strategy in place, you will know what you need to do online and when. With a digital strategy you can allocate your resources more efficiently. It enables you to focus on the most effective digital channels and tactics that yield the highest returns on investment (ROI).
  • Consistency and Branding: A well-defined digital strategy ensures consistency in your brand messaging and customer experience across various online platforms. It helps build a strong brand identity and fosters customer loyalty.

The biggest mistake businesses make is not making digital marketing a priority. Here's why:

  1. Not Realizing Consumer Behavior Has Changed: Consumer behavior has undergone a significant transformation in recent years. People are increasingly relying on the internet and digital platforms to discover, research, and make purchasing decisions. By neglecting digital marketing, you risk missing out on a vast audience actively seeking products or services like yours.
  2. Ignoring Your Competition: Your competitors are likely investing in digital marketing strategies to gain a competitive edge. If you choose to ignore the digital realm, you run the risk of falling behind and losing market share. Embracing digital marketing allows you to level the playing field and compete effectively in the online landscape.
  3. Not Capitalizing on Highly Targeted Marketing Tools: Digital marketing enables you to target specific audiences with precision. Through tactics like search engine optimization, social media advertising, and email marketing, you can reach the right people at the right time. Traditional marketing methods lack the same level of targeting and personalization.
  4. Not Paying Attention to Results of Your Marketing Efforts: Digital marketing provides measurable results, robust analytics and tools that allow you to track the effectiveness of your campaigns in real-time. You can monitor key metrics, such as website traffic, conversions, engagement, and return on investment. These analytics empowers you to make data-driven decisions and optimize your marketing efforts for better results.
  5. Cost-Effectiveness: Compared to traditional marketing channels like television, radio, or print advertising, digital marketing offers a more cost-effective solution. It allows businesses of all sizes to reach a broader audience at a fraction of the cost. With careful planning and strategic execution, you can achieve significant results within your marketing budget.

SEO is technical and complex, and if you’re not working in the industry, it’s “too much into the weeds”. Many never learn anything about SEO because of the time involved to learn. SEO can be confusing due to several factors:

  1. Constant Algorithm Updates: Search engines like Google frequently update their algorithms to deliver the most relevant and high-quality results to users. These updates often come with changes in ranking factors and search result display, making it challenging to keep up with the evolving SEO practices.
  2. Technical Complexity: SEO involves various technical aspects, such as website optimization, crawlability, indexing, schema markup, and website speed. Understanding and implementing these technical elements correctly can be overwhelming, especially for those new to SEO.
  3. Competitive Nature: SEO is highly competitive, as businesses strive to rank higher in search results for valuable keywords. Staying ahead of competitors requires continuous monitoring, analysis, and optimization, which can be time-consuming and complex.
  4. Misinformation and Myths: The internet is flooded with conflicting SEO advice, outdated practices, and misinformation. Distinguishing between reliable sources and inaccurate information can be challenging for beginners, leading to confusion and ineffective strategies.

To navigate the complexities of SEO, it's advisable to seek guidance from experienced professionals or reputable digital marketing agencies who stay updated with the latest trends and best practices.

When it comes to digital marketing, it's challenging to pinpoint a single part as the most important because success in the digital realm relies on the synergy of various interconnected elements. However, if we were to highlight a crucial aspect that significantly impacts overall digital success, it would be the customer experience.

The customer experience encompasses every interaction a user has with your brand across digital touchpoints, from the first website visit to post-purchase support. Here's why it holds immense importance:

  1. User Engagement: The customer experience directly influences user engagement. When users have a positive and seamless experience on your website, social media profiles, or other digital platforms, they are more likely to engage with your content, stay longer on your site, and take desired actions like making a purchase or submitting a form. Engaged users often become loyal customers and advocates for your brand.
  2. Brand Perception: The way users perceive your brand is shaped by their digital interactions. A well-designed website, compelling content, and responsive customer support contribute to a positive brand image. On the other hand, a poor user experience, slow-loading pages, or lack of personalization can tarnish your brand's reputation. Ensuring a positive customer experience builds trust and credibility, enhancing your brand perception.
  3. Conversion Rate Optimization: A seamless and intuitive user experience is essential for optimizing conversion rates. By analyzing user behavior, conducting A/B testing, and refining the customer journey, you can identify and eliminate friction points that hinder conversions. Streamlining the user experience through intuitive navigation, persuasive calls-to-action, and simplified checkout processes can significantly improve your conversion rates and ultimately drive revenue.
  4. Customer Retention and Loyalty: The customer experience plays a vital role in fostering customer retention and loyalty. When users have a positive experience, they are more likely to return to your website, repurchase, and recommend your brand to others. By prioritizing the customer experience, you can nurture long-term relationships with your customers, leading to increased customer lifetime value and business growth.

To optimize the customer experience, it's crucial to invest in user-centric design, responsive website development (easily viewed on any device), personalized content, seamless navigation, and exceptional customer support. Conducting user research, gathering feedback, and continuously improving based on user insights will help you create a digital experience that captivates and delights your target audience.

At Digital Marketing Made Simple, we specialize in a comprehensive approach to SEO that encompasses various strategies and techniques to maximize your online visibility and organic search rankings. Here are some key types of SEO that we focus on:

  1. On-Page SEO: We optimize your website's on-page elements to ensure they align with search engine best practices. This includes optimizing meta tags, headings, URL structures, and internal linking. We also analyze and optimize your website's content to ensure it is relevant, engaging, and keyword-rich.
  2. Technical SEO: Our team delves into the technical aspects of your website to ensure optimal performance and crawlability. We optimize site speed, ensure proper indexing, fix broken links, and implement structured data markup. By addressing technical issues, we enhance your website's visibility to search engines.
  3. Off-Page SEO: We focus on building high-quality backlinks from authoritative websites in your industry. Our team conducts thorough link analysis, identifies link-building opportunities, and implements effective outreach strategies to earn relevant and reputable links. These efforts boost your website's authority and improve its search engine rankings.
  4. Local SEO: If your business operates locally, we optimize your online presence to target customers in your area. We optimize your Google My Business profile, ensure accurate business information across online directories, and develop location-specific content strategies. By implementing local SEO tactics, we increase your visibility in local search results, driving more foot traffic and leads to your business.
  5. Content Marketing: We emphasize the creation of valuable, informative, and engaging content that resonates with your target audience. Our content marketing strategies focus on developing blog posts, articles, videos, and infographics that not only appeal to users but also align with relevant keywords and SEO best practices. This approach enhances your website's visibility and attracts organic traffic.

It's important to note that our approach to SEO is customized to meet your specific business goals, industry, and target audience. We stay up-to-date with the latest trends and algorithm changes to ensure that your SEO strategy remains effective and yields long-term results.

While we cannot directly erase bad reviews, at Digital Marketing Made Simple, we can assist in managing and addressing negative feedback effectively. Online reputation management is a crucial part of our services, and we employ strategies to mitigate the impact of negative reviews. Here's how we can help:

  1. Review Monitoring: We employ advanced monitoring tools to keep track of online reviews and mentions of your brand. This enables us to promptly identify any negative feedback and address it in a timely manner.
  2. Reputation Repair: Our team develops a proactive approach to repair your online reputation. We work with you to address negative reviews by responding professionally and empathetically. Our aim is to resolve customer concerns and showcase your commitment to customer satisfaction.
  3. Positive Review Generation: We encourage satisfied customers to leave positive reviews on relevant platforms. By implementing review generation strategies, we can amplify positive sentiment and dilute the impact of negative reviews.
  4. Content Development: Our content team creates compelling and informative content that showcases your brand's expertise, values, and dedication to customer satisfaction. By consistently publishing valuable content, we aim to build a positive online reputation that outweighs the impact of negative reviews.
  5. Online Engagement: We actively engage with your audience across various online platforms, responding to queries, comments, and concerns promptly. By demonstrating your attentiveness and commitment to addressing customer feedback, we can foster a positive online reputation.

While we cannot guarantee the removal of negative reviews, our comprehensive approach to reputation management aims to mitigate their impact and build a strong, positive online presence for your brand.

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